Take a homegrown artist, add a number of chart topping production
s on heavyweigh t internatio nal record labels, throw in DJ sets that have resonated across the nation, squeeze in a successful ly launched imprint called Juicebox Music and there you've got a recipe for a musical trump card held by Praveen Achary.
Only a few in the country can be as effective through their musicality
diversity & unpredicta bility and still be well recognized & respected. With a unique combinatio n of 'Deep, Tech and Progressiv e House', his style has always gained him a lot of appreciati on by fellow artists & fans alike. Having production s signed to giant record labels like Mitch Alexander' s microCastl e (Canada), Eelke Kleijn's Outside The Box Music (Netherlan ds), Cid Inc's Replug Records (Sweden), Darin Epsilon's Perspectiv es Digital (United States of America), Nikko.Z's Dopamine Music (Greece) and many more, his work has already received massive support & plays from key industry players such as Sasha, Hernan Cattaneo, Nick Warren, Cid Inc, Henry Saiz, Darin Epsilon, Eelke Kleijn, Markus Schulz, Jaytech amongst others as well as reaching Beatport's Top 100 Progressiv e House Charts numerous times.
Praveen's mix-sets are a testament to his adaptabili
ty and cohesion of his musical influences , all weaved together in a seamless manner. A regular host with his own show “Juicebox” , an extension of the label, on the world's leading progressiv e house station – friskyRadi o, he has been part of the 'friskyLov esIndia' series twice, as well as being featured as friskyRadi o's 'Artist Of The Week', a feat achieved by not too many. In addition to his strong online presence, he has played at many club nights & festivals around the nation, the highlights of which being: Asia's biggest & premier dance music festival – Sunburn, Bangalore' s biggest musical festival owned by Nikhil Chinapa - Submerge Supernova, the historic worldwide launch of Above & Beyond's Radio - Group Therapy, Indivibe's annual undergroun d festival in Goa – Krank, Chennai's sole annual music property – Go:Madras and many more. Apart from the big stages and fancy lights, he's shared the console with John Digweed, Richie Hawtin, Deadmau5, Booka Shade James Zabiela, Dave Seaman, Guy J, Jody Wisternoff , Matador, Henry Saiz, Dosem to name a few.
2013 saw the launch of his record label - Juicebox Music. Establishe
d with the idea of delivering high quality 'freshly packed' music, the label caters to a wide variety of enthusiast s in & around house music. The label features releases from establishe d internatio nal & national artists as well as nurture inspiring & upcoming talents. Already tagged as “One of 2013′s best new labels”, the label's only growing from strength to strength.
Juggling a whole surfeit of musical hats, Praveen Achary strives to be ahead of the curve while staying true to his undergroun
d roots, one step at a time.