Rather than risk diluting his firmly established Shogun Audio imprint, Friction recently made the executive decision to splinter off and start a side label by the name of Elevated Audio. The key distinction of the freshly formed platform would be the high-energy face melters it puts out, which wouldn’t make as much sense next to the regular Shogun content. He’s ready to reinforce that intended purpose personally by shelling out its second issue, Bring It Back, which packs two predatory originals sure to bring the pain.
Friction rubs the subs right on the flip with “Terabyte,” as he dumps a massive floor-filler designed to own the entire space. Skull-shocking synths zip and zag until the tension snaps and gives way to a full-on head-banging riddim. It’s cranked all the way up to a 10 and fully lives up to the meaning behind the Elevate name.
Available now via Elevate.
Buy the Bring It Back EP here.