Mason Maynard’s “Soul Service” Is Tech House With a Very Serious Groove

Solardo’s Solä Records is gaining traction by the minute. The forward-thinking UK imprint has some serious heat on its side, and it’s mobilizing a lot of that talent to drop a compilation ahead of the upcoming Miami Music Week. While these 21 tracks boast the likes of Ki Creighton, Andre Salmon, Tuff London, and many more, one artist in particular has been getting a lot of love on this one.

Rising Manchester star Mason Maynard has already dropped serious tunes on Elrow, Relief, and Repopulate Mars, and he’s even been dubbed “one to watch” by BBC Radio 1’s own Monki. Now, he’s taking his talents back to Solä to release a tune named “Soul Service” on their Sola Miami 2019 various artists album.

To put it simply, “Soul Service” is just that. Beyond the warm refrain of the female vocals, beyond the classic house chords, and even beyond the rich and pumping bassline, there is an unshakable groove in the rhythms. Maynard takes the standard four-on-the-floor tech house beat and mixes things up right out of the gate. It’s enough to put sweating bodies on the floor before the track has even kicked in. Throwing a vocal loop over that, once he drops the bass in, it already feels like an explosion. A lot of the track stays locked in because it’s totally solid. Mason gives dynamic bursts where he needs to, shuffling the elements in and out when this mix obviously wants a change.

“‘Soul Service’ came together quite quickly,” Maynard tells Insomniac. “I was already working on the beat trying to make it as hard-hitting and slamming as possible. Then, I thought about adding elements to add dynamics to the track, so layering the vocals with the old rave stabs was the perfect accident!”

For a genre that can far too easily become monotonous and generic (even with the best of efforts sometimes), “Soul Service” is a track that just crackles with life. “Peak-time” is an overused catchphrase, but this is definitely a track to bring a dancefloor alive.

Available March 29 via Solä Records.

Follow Mason Maynard on Facebook | Twitter | SoundCloud
Follow Sola Records on Facebook | Twitter | SoundCloud