Take a homegrown artist, add a number of chart topping productions on heavyweight international record labels, throw in DJ sets that have resonated across the nation, squeeze in a successfully launched imprint called Juicebox Music and there you’ve got a recipe for a musical trump card held by Praveen Achary.
Only a few in the country can be as effective through their musicality diversity & unpredictability and still be well recognized & respected. With a unique combination of ‘Deep, Tech and Progressive House’, his style has always gained him a lot of appreciation by fellow artists & fans alike. Having productions signed to giant record labels like Mitch Alexander’s microCastle (Canada), Eelke Kleijn’s Outside The Box Music (Netherlands), Cid Inc’s Replug Records (Sweden), Darin Epsilon’s Perspectives Digital (United States of America), Nikko.Z’s Dopamine Music (Greece) and many more, his work has already received massive support & plays from key industry players such as Sasha, Hernan Cattaneo, Nick Warren, Cid Inc, Henry Saiz, Darin Epsilon, Eelke Kleijn, Markus Schulz, Jaytech amongst others as well as reaching Beatport’s Top 100 Progressive House Charts numerous times.
Praveen’s mix-sets are a testament to his adaptability and cohesion of his musical influences, all weaved together in a seamless manner. A regular host with his own show “Juicebox”, an extension of the label, on the world’s leading progressive house station – friskyRadio, he has been part of the ‘friskyLovesIndia’ series twice, as well as being featured as friskyRadio’s ‘Artist Of The Week’, a feat achieved by not too many. In addition to his strong online presence, he has played at many club nights & festivals around the nation, the highlights of which being: Asia’s biggest & premier dance music festival – Sunburn, Bangalore’s biggest musical festival owned by Nikhil Chinapa – Submerge Supernova, the historic worldwide launch of Above & Beyond’s Radio – Group Therapy, Indivibe’s annual underground festival in Goa – Krank, Chennai’s sole annual music property – Go:Madras and many more. Apart from the big stages and fancy lights, he’s shared the console with John Digweed, Richie Hawtin, Deadmau5, Booka Shade James Zabiela, Dave Seaman, Guy J, Jody Wisternoff, Matador, Henry Saiz, Dosem to name a few.
2013 saw the launch of his record label – Juicebox Music. Established with the idea of delivering high quality ‘freshly packed’ music, the label caters to a wide variety of enthusiasts in & around house music. The label features releases from established international & national artists as well as nurture inspiring & upcoming talents. Already tagged as “One of 2013′s best new labels”, the label’s only growing from strength to strength.
Juggling a whole surfeit of musical hats, Praveen Achary strives to be ahead of the curve while staying true to his underground roots, one step at a time.