The Warehouse District of Downtown Los Angeles has long been hailed as the mecca of underground dance music in Southern California. It’s where our very own CEO and founder, Pasquale Rotella, began producing events more than two decades ago.
“I’ve loved warehouse parties since the day I walked into one as a youngster,” he reminisces. “The way the bass rattles the metal and reverberates through the walls, the condensation that forms on the ceiling from all the heat and energy in the room—those experiences changed my life and made me want to devote my life to dance music.”
Now, Insomniac is about to embark on a new adventure—one that sees the company returning to its storied roots in the Los Angeles underground. It seems only natural to return to our warehouse beginnings and continue to innovate the flourishing, captivating and competitive L.A. scene.
Factory 93 will debut May 21 with Knee Deep in Los Angeles, featuring a three-hour extended set by Hot Since 82 and showcasing his Knee Deep in Sound label with Santé b2b Sidney Charles and special guest Doc Martin. Tickets are on sale now on the official website.
Brought to you by the cultivators of the early-‘90s underground, Factory 93 is dedicated to nurturing techno, deep house, tech house and the unique vibe of warehouse culture in Los Angeles.
“I couldn’t be more excited to go back to my roots with Factory 93,” says Pasquale. “It’s a project the whole Insomniac crew is extremely passionate about.”
Join us this May in the heart of Downtown Los Angeles for an incredible underground journey.