Insomniac festivals impact not only the fans, but also the local communities in which they are held. From creating jobs to generating taxes and revenue, Insomniac shows have provided significant benefits for our host cities. Now, we know how significant that is.
More than 3.39 million Headliners have come together at 48 events produced across 14 cities from 2010–14. According to an analysis by Beacon Economics, these events have generated $3.17 billion for the US economy over the past five years.
“This study beautifully illustrates the powerful financial and cultural impact of dance music here in the United States,” says Insomniac Founder and CEO Pasquale Rotella. “As support from our Headliners continues to grow, our contributions can continue to make a difference here at home and around the world.”
Where the money came from:
- Headliners generated $2.28 billion from 2010–14, with $866.3 million directly impacting local transportation, entertainment, food and beverage and accommodations services.
- Insomniac’s financial impact totaled $890 million, with direct spending at $327.4 million.
The result: the creation of more than 25,000 jobs and over $1 billion in labor income for workers and $181.1 million in taxes for state and local governments.
Where the money went:
- $1.7 billion to Las Vegas, NV
- $440 million to San Bernardino, CA
- $215 million to New York and New Jersey areas
- $126 million to Orlando, FL
“These events not only bring jobs and revenues in the short term, but they play a role in introducing new generations to new places and cultural experiences, encouraging longer-term investment and helping rejuvenate neighborhoods,” says Christopher Thornberg, founding partner of Beacon Economics and one of the study’s lead authors.
The study shows: When you’re buying a ticket, you’re not only gaining access to an unforgettable experience, you’re also improving the lives of the local workers and cities that make these events possible.