If you caught any sets at Insomniac’s new Parliament Art Car, chances are you passed by Clairol’s two-story booth, where Headliners could up the ante on their festival look by getting on-site stylists to infuse their locks with washable hair makeup, courtesy of Clairol’s Color Crave line.
The metallic shades are infused with 3D crystals that appear in even the darkest of hair color, and Headliners who came through—both male and female—could easily transform into the most colorful version of themselves. It was a great opportunity for even the most timid of Headliners to experiment with a little something new and let their creativity run wild. Kudos to Clairol on coming to the biggest party of the year with a fresh, inclusive idea for all to take part in. Clairol Color Crave products are available online and in stores at your local CVS and Target.