This election year shone a spotlight on just how important a player in the global mediasphere Facebook has become, and next year looks to be the time when Facebook legitimizes its relationship with the music industry. Reports have emerged this week that the social networking giant is developing an identification system to remove videos containing copyrighted music.
The Financial Times reports that the system will work in a similar fashion to YouTube’s Content ID system. However, there are no details thus far on whether Facebook will also be developing a system for distributing royalties to artists, in the fashion of YouTube, which claims its own system has distributed $2 billion to rightsholders since its Content ID was launched back in 2007.
A further report over at Billboard suggests that Facebook wishes to hose down a serious problem that is developing, in regards to its relationship with the music industry.
“They see the huge amount of traffic music content is responsible for on their platform and don’t want to be on the wrong end of an artist fight,” a source tells Billboard. “They also see that there’s a potential opportunity to position themselves as friendly to content creators as opposed to YouTube, so they are working fast to get this right.”
Read more about Facebook’s incoming ID system over at Billboard.