Octopus 100: Sian, Pleasurekraft & Julian Jeweil

Inception Saturdays

Insomniac presents Inception Saturdays:

Octopus Recordings #Octopus100:
Julian Jeweil
Shmitty B2B Tyler Rouse

Purchase Tickets: http://bit.ly/OctopusRecs

Music begins with an idea—perhaps from a dream—but here on the dancefloor is where it truly comes to life. Join Exchange LA and Insomniac on Saturdays in Downtown Los Angeles, and rekindle your psyche with the best of house and techno, served up by an all-star roster of dance music artists from across the globe.

Exchange LA
618 S Spring St.
Los Angeles, CA 90014
21+ // Doors open at 10pm



DJ / Producer

Classic modern techno is exactly what Sian and his label Octopus represent. When you have interests ranging from entomology, cosmology and marine biology, to the social impact of the rave generation, you tend to make unusual art. Sian stands out as a little more bohemian than the average electronic talent. 

Born in Dublin, Ireland and raised in southern Spain, he chose early to drop out of normal society and engage in the extraordinary. Adhering more to the avant-garde side of club culture, his tracks show an otherworldly, slow and hypnotic slant on big speaker electronic music. Having quickly developed an oeuvre of work that appeared on stalwart labels like Soma, Pokerflat, Bedrock and Aus before starting his own imprint, he has been reworked along the way by talent like Steve Bug, Pan-Pot, Carlo Lio, Nicole Moudaber, Efdemin and Minilogue. 

After eventually deciding to release exclusively on his own white hot, new Octopus Recordings label, with tracks constantly hitting Beatport top ten positions and gathering glowing reviews, the label has now become one of the top 5 selling Techno labels worldwide. Catching many major league artists on the way up with much attention from print magazines and web blogs to international radio shows. Both Sian and the labels' reputation for delivering huge slabs of peak time techno is snowballing. 

His recent artist album, "Before Silence" is an inventive hybrid mix of original tracks and parts. Spanning 130 mins and comprising over 1013 individual clips mixed into one session, showing a bold step in studio experimentation. The project illustrates some achingly forward thinking new production techniques and features everyone from DVS1,Gui Boratto,Xhin and Terence Fixmer remixing the vibrant singles. 

Sian is regularly appearing at the worlds most respected clubs and festivals in Europe, Asia, USA, Canada, Eastern Europe, South America, Australia and beyond. He brings voodoo to the dance floor every time at clubs like like Fabric, Avalon, Space, Weekend, Berghain, King King, Inox, The Endup, The Loft, Lantern, Industrial Copera, Social Club, Blackmarket Membership, Arma 17, Secret Sundaze, The Pod and more! Schooling heaving crowds, Sian brings his trademark experimental DJing style to the masses via multiple outputs of explosive techno, combined with FX and loops cut on the fly. 

Now also running his own nomadic "Octopus presents" label events, with guests like Josh Wink,Stacey Pullen, Victor Calderone, Anja Schneider, Damian Lazarus, Kenny Larkin, Nick Curly, Slam, Ambivalent etc. Octopus is now hosting sell out parties in Barcelona and beyond, with principal events at Sonar, ADE, BPM and WMC in Miami. 

Whether conducting everlasting sweat soaked DJ sessions or creating timeless dance music, Sian is a truly diverse and original talent. At once chic and debonaire, always intensely inventive.


Every so often, a group comes along which shakes the entire dance scene from its very roots with a style so unique, and a sound so intoxicating, that it influences scores of imitators, and inspires a new generation of producers. Pleasurekraft is exactly such a group.
The brainchild of Kaveh Soroush and Kalle Ronngardh, Pleasurekraft was born in the summer of 2009. Having had their very first track played by Pete Tong on his Essential Selection, and then doing remixes for Chymera, and John Acquaviva's Definitive imprint, Pleasurekraft became a new name to keep an eye on.
Fast forward to the spring of 2010, and the year's biggest smash hit, Pleasurekraft's "Tarantula" was released. It quickly earned the support of the world's biggest DJs and went on to win not only Top Tech House track at the Beatport awards in Miami in March 2011 - but took the coveted grand prize of Top Track of the Year (ALL Genres).
Being hailed by critics as one of the biggest surprises of the last year - and an act with a bright future ahead, Pleasurekraft are not slowing down. Having already done remixes for Sander Kleinenberg, Green Velvet's ubiquotuous "La La Land" anthem, and many more - 2011 has seen them releasing several new originals including the recent "Carny" - with huge support already from DJs around the world including Annie Mac + Pete Tong on Radio 1.  WIth upcoming remixes for Style of Eye and Australia's Sneaky Sound System - and new originals on Umek's 1605 and their own imprint Kraftek - the future is a bright place for the one-of-a-kind Pleasurekraft.

While dance music trends come and go, those who stick to a singular vision and belief in the music they consistently produce are always left standing when the fads have long gone. Pleasurekraft is exactly such a group.

Julian Jeweil

DJ / Producer

A Beatport chart-topping regular, Julian Jeweil is a French artist based in southern France and Berlin. This nonstop world-touring artist found his signature sound through his numerous productions and live sets, all characterized by a melodic style of techno.

The adventure begins in 2007 when he releases his first hit "Air conditionné", which quickly ranks #1 in Beatport sales.

In 2010, Julian signs with two prestigious labels: Cocoon, on which he released the “Color” EP – its single "Soho" ranked #1 in the Beatport Techno Top 100 - and Plus 8 Records. The same year, the “Techno Corner” EP is released on Form, his friend Popof's label, and a remix is commissioned by Moby (“Stay Down”). 

In 2011, Julian confirms his standing in the Techno scene by releasing his second EP with Plus 8 records (Hermanos Ep).

In 2012, he releases his third EP with Plus 8 Records (Bastard EP), featuring five tracks ("Bastard", "Hey You", "The Gang", "Zoulou" and "Kanji") played and supported by the greatest artists out there.

Then, in 2013, Julian starts the year the best way he ever could have, with two remixes for prestigious artists Deadmau5 & Pan-Pot that both chart #1 in the Beatport Techno Top Ten.They are followed by an excellent EP with Form (“Mad” EP), which immediately appeals to a significant number of listeners.

Julian also signs in 2013 three releases with Minus, Richie Hawtin's renowned label: “Don't Think” EP (Number one in the Beatport Top 100), “She's Hot” EP, and a remix for the Techno Master, Adam Beyer, who produced alongside Ida Engberg the track "Unanswered question" on Drumcode. 

In 2014, he releases two more EPs with Minus: “Rumble” and “Los Pistolos” EP.

2015 has been so far a great year for Julian Jeweil. Amidst an increasingly dense touring schedule, more releases have been out and met with astounding success: a new EP, “Bird”, on Minus and a remix, “COAR,” commissioned by artist Marc Houle for his album Restored (release date: April 2015, also on Minus). Fall 2015 in particular saw a series of remixes released – commissioned by legend Pete Tong, Sian, Pig & Dan and Joseph Capriati.

September 2015 also saw one of Julian Jeweil’s greatest achievements: indeed, four of his tracks were simultaneously listed in Beatport’s monthly Top Ten Best Selling tracks : “And We”, “Meteorite”, “Bird” and “Wax”.


DJ / Producer

"Anyone can play a familiar track that’ll make the crowds go crazy. The challenge is finding a sound that no one knows and evoking the same reaction.” –Shmitty

It’s this challenge that fuels Shmitty’s never-ending chase for the perfect sound. The Los Angeles-based, Netherlands-born producer/DJ combines funktion and form with style, taste, and class; he mans the decks like a sniper at the watchtower, with house and techno as his artillery. A chameleon onstage, shifting from groovy down-tempo to cultish techno, he covers the full spectrum of true house music.

With a deep knowledge of the history of electronic music and with a direct mainline source to the current music landscape, Shmitty melds past and present in all his meticulous sets, which have allowed him to share the stage with a diverse roster of dance music titans, including A-Trak, Claude VonStroke, Dash Berlin, Cosmic Gate and countless others. The stage is his first home, having performed at some of the top venues and music festivals across the US, including Escape from Wonderland and the Hollywood Palladium, as well as Los Angeles nightclubs Create and Exchange LA, where he holds a double residency.

With the stage as his castle, the studio is his laboratory, where he grinds out techno and house-laced deep cuts, including his original debut track “Claves & Warps” featuring Tyler Rouse. The track goes hand in hand with his forthcoming single, “Pressurize” again with Tyler Rouse, out this May to create the knockout combo you didn’t see coming.

On the stage and in the studio, Shmitty dominates his craft. You’ll hear it in his sets. You’ll feel it in his music. And when you do, you’ll be in for a ride.

Tyler Rouse

DJ / Producer

Tyler Rouse is a 24-year-old producer based in Los Angeles. He has been producing for over 7 years, and DJing for 5. With a strong head-start into Minimal and Techno genres, he cultivates a unique vibe, providing an uncommon sound of deep bass, and endless grooves. He has held multiple residencies during his 5 years in the City of Angels, including his current residency at Exchange LA, performing alongside artists such as Green Velvet, Solomun, and Adam Beyer. After his 2012 Discovery Project debut at Escape From Wonderland, he has continued to play major Insomniac events including EDC Las Vegas, and has become a staple in the campgrounds at the overnight festivals.


My passion for music goes back as far back as I can remember. I grew up playing in bands (synth/vocals) all through high school. By the time my last band started to split up, I had already been producing intros and interludes for our shows. I started listening to a lot of different genres in electronic music, and it made me realize the freedom of being able to create every single aspect of the track. In a band, you bounce ideas off each other to create a unified sound. With producing, the track is a direct reflection of you, giving you the ability to turn any idea you think of into a form of audio that you can share with the rest of the world.



Home Town: Bend, OR
Currently Living: Los Angeles, CA
Weapon of Choice: RPG-8 monophonic arpeggiator
Source of Power: Dubfire, Nicole Moudaber, Loco Dice, Green Velvet, John Digweed.

Was there one particular moment in the recording or mixing process for your Discovery Project entry that made you feel like you were creating something pretty damn special?
The moment I read the contest description, I was already smiling. I had looked at previous Discovery contests, and didn’t think I stood a chance to win since I make darker music like techno and minimal. The Escape from Wonderland contest basically asked for a “theme song” to a Halloween event. So the whole time I was creating the track I was very excited to hear what people would say about it.

Do you have any memorable moments from past EDC's or any other Insomniac party?
My first EDC was 2010 in Los Angeles. I remember walking up the stairs into the coliseum and being completely blown away. All I could think about after the event was trying to figure out what I needed to do to get involved. I continued to produce as much as I could. When I saw the Discovery Project come around, I knew it was my chance.

What is your ultimate career dream?
I would love to show as many people as possible my music and the vibe it creates. Playing somewhere like Space Ibiza with artists like Carl Cox and Dubfire would be a dream come true for me.

How, if at all, does listening to music figure into your creative process?
It helps me a lot when I hear something I have never heard before. When I really start enjoying a track I try to pick out the things that are making me love it, and try to figure out how I can incorporate that with my music in my own way. The most recent song that made me want to produce right away was the new Umek and Groovebox track “Cause and Effect.”

How important is it for you to experiment and take on the risk of failure?
I make techno because I feel like it leaves you with the most freedom to do what you want. I think a lot more sounds are acceptable in techno and minimal, which will always cause me to experiment. New sounds are created when something happens on accident, and it’s important to try new things every time you produce.

Do you have a list of people you’d like to collaborate with in the future?
If I could work with anyone in the industry I would have to say Nicole Moudaber. Her positive attitude is a big inspiration to me, and the tracks she is putting out have the exact sound I hope techno continues to grow towards.

What sound or noise do you love?
I love deep serious bass you can feel instead of hear. A lot of the music coming out lately, especially in America, is trying to make the “heaviest” or “dirtiest” bassline possible in their music. It continues to grow in volume and distortion, but lacks the low vibrations that got us groovin’ in the first place.

Do you have a favorite all-time mixed CD or series?
I love the Transitions series with John Digweed…it’s a little deeper than most stuff I would play or produce, but it’s perfect music for almost any time. You can dance to it, relax to it, clean your house to it…whatever your into, Digweed won’t disappoint.

What advice would you offer someone thinking about entering the Discovery Project competition?
Be creative. Don’t go for something you think “people want to hear.” Go for something no one has heard yet.

Winning Track:



Winning Mix: